Case Study: Driving $372k in Revenue via Performance Overhaul

The Challenge

The Bead Gallery, Honolulu was a beloved local business with a passionate community, but their Shopify store was slow and struggling to convert. Large, unoptimized images and inefficient code created a poor user experience, leading to high bounce rates and lost sales. This technical debt was the single biggest barrier preventing them from scaling to an international audience.

My Solution: A Surgical Performance & Revenue Strategy

I was brought in not just to "speed up the site," but to engineer a full performance overhaul with the direct goal of increasing revenue. My process was technical, data-driven, and focused on business impact.

• Deep Performance Audit. I conducted a full site analysis to identify the primary performance bottlenecks. I confirmed that massive, unoptimized media files and render-blocking scripts were the main culprits, adding seconds to the load time.
• Custom Script & Code Optimization. I wrote custom Liquid and JavaScript to defer the loading of non-critical assets (like below-the-fold images and third-party scripts) and restructured the theme's code for optimal, sequential rendering.
• AI-Powered Image Optimization. I integrated an AI-driven tool that automatically compressed, resized, and served all images in next-gen formats (like WebP). This drastically reduced the site's total weight without sacrificing the beautiful, high-resolution product photography essential to the brand.

The Results

The Impact

The technical improvements translated directly and immediately into commercial success. The lightning-fast user experience dramatically reduced bounce rates and increased conversions. More importantly, the stable, high-performing site gave the business the confidence and technical foundation needed to successfully launch sales in Canada and begin their journey to becoming a truly international brand.